Villagers are launching a Toadwatch scheme in a bid to stop the amphibians from being run over.
The parish council at Docking, near Hunstanton, hopes to recruit volunteers to keep a look-out on roads used by the creatures to reach their breeding ponds in the village.
Parish clerk Annalisa Dovey said: "With warmer weather arriving earlier due to climate change, toads are now moving at peak traffic times, putting them at greater risk on roads like Bradmere Lane, Pound Lane, and Little Lane.
"The Toadwatch scheme will help safely guide toads to their breeding ponds during the February migration.
"We invite local volunteers to get involved in this important effort to safeguard our wildlife. We have a public meeting planned in November and invite everyone interested to come along."
Toads begin congregating at their spawning ponds in early spring, on damp nights when the temperature is above 5C.
But many are killed crossing roads on the way to their couplings, which often happen around St Valentine's Day.
Toadwatch volunteers pitch up at dusk along crossing points armed with torches, gloves and buckets.
They keep watch for toads, picking up any attempting to cross the road and carrying them across to safety.
Toadwatch groups operate in 20 villages across Norfolk, including Costessey, Great Massingham, Costessey, Salthouse, Stibbard and West Runton. Last year they saved almost 20,000 toads.
Similar groups operate elsewhere across the country, coordinated by the group Froglife.
Toads are widespread but believed to be in decline by conservation groups.
They do not breed until they are four years old, by which time they may have travelled long distances from the pond they hatched in.
"Once they are four years old they travel back to the same pond to breed and, after breeding, will return to the same home," says the Toadwatch website.
"No one knows how such a small animal can find its way for such a long journey."
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules hereLast Updated:
Report this comment Cancel