A chicken restaurant in Dereham is raising the heat with a new super spicy wing challenge.
The ChicKing House has launched the challenge, called ‘The Ring Sting', at its site in Market Place.
Those who dare can pay £12 to take on a plate of 10 hot wings in just five minutes - with no drink.
Challengers must then battle a period of intense afterburn, braving the heat with no drink in hand for a further two minutes before they can claim their reward.
The successful few get back their £12, a milkshake of their choice, a T-shirt and a 15pc off loyalty card that lasts an entire year.
READ MORE: Pub launches afternoon tea with a twist and roast dinner burgers
Owner of the ChicKing House, Graham Bell, said: "People like hot stuff and people like a challenge, so we thought why not do one?
"Our chef says these wings are probably well over a million Scovilles.
"My friend had some of the wings and the spice was just crazy. He only managed three and that was in five minutes."
The sauce, a secret house recipe, contains scotch bonnets among other super spicy peppers.
READ MORE: Top chef announces latest supper club with fish restaurant in pipeline
Those who can handle the heat will also appear pride of place on the restaurant’s new ‘Wall of Flame’.
The Chicking House, which is opened in May, has further challenges planned for the future and also wants to start offering bottomless brunch.
Mr Bell added: "We're thinking of getting an alcohol licence and doing something like a bottomless brunch with chicken and beer going.
"We've started only opening in the evenings because that is where the demand is. Deliveries are doing great but we have a nice restaurant too and it will be great to use it.
"Whatever the next challenge ends up being, it will involve more than what one person would normally eat.”
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here