Norfolk-based insurance brokers Alan Boswell Group has acquired another local firm. 

Priory Insurance Brokers, based in Wymondham, has joined the financial services group, which employs 420 staff and is one of the largest independent insurance brokers in the UK. 

It follows the group's purchase of Norwich-based The Insurance Centre earlier this year. 

READ MORE: Alan Boswell Group acquires The Insurance Centre of Norwich

Priory Insurance Brokers, a commercial and personal lines insurance broker founded in 1973, will maintain its trading name for the foreseeable future. Its staff and premises will also remain in place. 

Alan Boswell Group has acquired Wymondham-based Priory Insurance BrokersAlan Boswell Group has acquired Wymondham-based Priory Insurance Brokers (Image: Submitted)

Mark Whitmore, managing director of Priory Insurance Brokers, said: “We are excited to join Alan Boswell Group and continue delivering the same level of care and dedication our clients expect.

"As part of a larger brokerage, we can leverage their extensive resources and expertise to enhance the value we offer our clients.”

Mark Whitmore, managing director of Priory Insurance BrokersMark Whitmore, managing director of Priory Insurance Brokers (Image: Newsquest)

Alan Boswell, executive chairman of Alan Boswell Group, said: “I’m pleased to welcome Priory Insurance Brokers to the group.

"As soon as we met Mark, we knew the team would be an excellent fit for us. Their years of expertise and shared values align perfectly with ours and we are excited about the opportunities this will bring for our clients."