A new wine bar is opening at a hotel in Reepham later this week.
Patrons will be welcomed to Laid Back at The Dial House in Market Place from Thursday.
The Grade-II listed venue was bought by a trio of local business owners in September 2023.
The bar will offer beers, wines and cocktails (Image: The Dial House)
James and Tom Ellis, formerly of Original Cottages, and Steve Winter, founder of Bread Source, quickly began to reinvent it by revamping its eight bedrooms.
A Bread Source bakery and two Orange Grove Clinic treatment rooms have also opened on the premises since.
Tom, who lives in Whitwell with his wife Sara, said creating an exciting venue was always the goal.
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“We have frequented the Dial House and The Brewery House, as it was previously, for many years," he said.
"It has been a special place for us with many happy times and celebrations spent there.
"We have always planned for the Dial House to be an active part of the Reepham community.
Cheese, charcuterie and bread will also be available (Image: The Dial House)
"This next chapter builds on the existing offering and brings something completely different to Reepham."
As well as wines, beers and cocktails, Laid Back will serve selections of cheeses, charcuterie and bread.
The trio did not rule out the idea of opening a restaurant in the future but said they want to "get the basics right to begin with".
Steve, who started selling his now-award-winning bread in Reepham in 2013, added: “I have always felt a fondness for Reepham, as the town was always so supportive of me when I got started in the early days.
"Coming to Reepham has felt like coming home in many ways and we are really pleased to be opening a new concept with Laid Back.
“We have thought carefully about how we can build on what has gone before and ensure the Dial House is a buzzing and thriving business in the heart of this beautiful market town."
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