A mum-of-three is opening a shop in the hopes of filling a much-needed gap in the market for parents.
Gemma Mayes, 32, will open Little Gems Preloved in Attleborough's Defiant Precinct on Saturday.
Formerly a tattoo studio, the shop will now sell preloved clothing and toys for babies and children.
Gemma Mayes outside her shop with her children (Image: Sonya Duncan) Mrs Mayes is launching the store after realising the town was missing a shop for such items when she moved there from Wymondham in 2022.
"I just knew that Attleborough was missing something," she said.
"There was nowhere to buy clothes, presents or for the kids to spend their pocket money without having to order online or travel further afield."
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The shop will sell pre-loved clothes for children (Image: Sonya Duncan) After having her third child in March this year, she decided she would put everything into opening the shop in which 95pc of the stock will be preloved.
Split across two rooms, the main room will be aimed at parents with pregnancy bits and clothing for children aged from newborn up to 10 years old.
The smaller room is aimed at children and will be full of toys at pocket-money prices.
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One of the rooms will have children's toys on sale (Image: Sonya Duncan) The former care home activities coordinator added: "I've put everything I've got into it.
"It's aimed at parents and kids, so I've made it bright and colourful.
"The shop will have all the essential items - something I feel parents are really in need of in Attleborough.
The shop will open on August 3 (Image: Sonya Duncan) "I'm buying preloved items from local people and garage sales but also receiving donations which really helps keep it as affordable as possible.
"I just want it to be cheap and affordable for everybody."
Little Gems Preloved will be open from Tuesday to Saturday and will offer free local delivery.
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