In a first-of-its-kind deal a football club has scored a pure-plant pudding partnership.

Greenyard Frozen UK is celebrating teaming up with King's Lynn Town Football Club (KLFC).

As well as proudly sponsoring the Tennyson Road end, which will now carry the name 'Greenyard Frozen Stand', the company is also becoming the club’s official pudding partner in a three-year partnership.

This unique agreement is set to offer the club's VIP guests, sponsors and visiting directors a sample of dairy-free Gigi Gelato ice cream.

Greenyard Frozen also intends to organise special complimentary taster days on various match dates throughout the season.

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Laura Dixon, Greenyard's communication and community projects manager, said: “At Greenyard, a global supplier of fresh, frozen and prepared fruits and vegetables, is dedicated to promoting healthy lifestyles by developing pure-plant food experiences and advocating the consumption of fruits and vegetables, regular exercise and prioritizing mental health.

"Supporting our local team perfectly aligns with our vision as a group.”

Continuing to express excitement over the partnership, Ms Dixon unveiled plans for a branded presence at home matches.

She said: “Greenyard Frozen division is a leading supplier of frozen fruit and vegetables in the UK and Europe.

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"Additionally, the Greenyard Group recently acquired a renowned Belgian ice-cream manufacturer Creme de la Creme, and proudly introduced Gigi Gelato."

Kings Lynn Town chairman Stephen Cleeve added: “I am delighted to be working with another local company and am so pleased that Laura and Brendan from Greenyard Frozen are supporting the club not least because ice cream is one of my favourite treats."