Two brothers have started their dream business together in north Norfolk.

After years of trying to make it on their own, James and Matt Schaitel have opened Kings Opticians in Reepham's Market Place.

James, an optometrist, and Matt, a dispensing optician, grew up in Aylsham before moving away to study at Anglia Ruskin University.

The pair grew up in AylshamThe pair grew up in Aylsham (Image: Kings Opticians)

They returned to Norfolk together to work at an optician in Sheringham around a decade ago.

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"Since then, we have always dreamed of having our own opticians," the pair said in a joint statement.

The pair have dreamed of having their own business since they worked together 10 years agoThe pair have dreamed of having their own business since they worked together 10 years ago (Image: Kings Opticians)

"We have tried to purchase a couple of practices in north Norfolk but it never quite worked, so we decided to start our own."

They said they will offer top-quality eye and hearing care using up-to-date equipment.

This includes new vision testing equipment that allows them to provide prescription glasses up to 25 times more accurately than a regular test could.

They added customers can enjoy "a welcoming and comfortable experience - including coffee" and that they hope to serve the local area for "many years to come".