A holiday park that launched more than 100 years ago in Norfolk has been named the UK's best.

Potters Resorts - which has two all-inclusive sites in Hopton in Norfolk and Maldon in Essex - came out at the top of the list by Which?

Which? surveyed more than 1,700 people about their experiences at UK holiday parks in the last two years.

They asked them to rate their stays on 11 criteria including quality of accommodation, customer service, cleanliness, facilities and activities and value for money.

Visitors awarded Potters the full five stars for the variety of free facilities on offer, the quality of facilities and activities and the quality of the entertainment and communication, as well as four stars for overall customer service, food and drink, value for money and quality of accommodation.

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Potters beat household names including Butlin's and Pontins which both ended up in the bottom five.

Potters Resorts was founded by Herbert Potter in 1920.

Herbert Potter was one of 18 children who was raised in Norwich in a home situated where the Forum is today. 

In his youth, he cycled from Norwich to Great Yarmouth and spent his summers at Caister Camp which inspired him to create his own holiday park.

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His first park was located near Hemsby and is widely considered the first permanent and mixed-use holiday camp in the UK.

In 1924, he acquired land closer to the sea in Hopton and relocated.

The firm opened its second camp in 2021 when it acquired the Five Lakes Resort in Essex but has retained Norfolk as its headquarters.

Potters is now in the fourth generation of the Potters family under John Potter. 

John Potter said of the Which? survey: "This accolade is one our whole team can be proud of - and a huge thank you to our amazing guests for taking the time to participate in the survey.

"We proudly came top the last time Which? revealed their results in 2022 while transitioning to all-inclusive and opening Five Lakes as a second destination.

"We’re thrilled this latest survey reflects how our guests have embraced our new offering.

"Many of the private equity-backed companies in the survey have huge marketing budgets, but for us, positive word of mouth continues to be the single most important factor behind our 104-year story.

"As the last standing of the original pioneering families in the industry, it means the world to hear guests say we are No.1, especially through an independent survey from such a highly respected consumer champion like Which?.

"It's right up there with our customer excellence awards, our Tripadvisor Travellers’ Choice Award and retaining five-star status from VisitEngland. And it’s all down to the dedication of our brilliant team, and our wonderful guests."