The founder of one of Norwich City's most popular fan channels has co-founded a new business dedicated to supporting YouTube creators. 

Jack Reeve, founder of Talk Norwich City, started recording YouTube videos in his bedroom in Ormesby in 2012 when he was a teenager. 

Now, with more than a decade of experience, 26,000 subscribers and 10 million views under his belt, he has co-founded Nuggit - a start-up providing creators with investment, data insight, and business resources to help them grow.

Eastern Daily Press: Jack Reeve, Nuggit's co-founder and head of creator engagementJack Reeve, Nuggit's co-founder and head of creator engagement (Image: Nuggit)

“For too long, creators have been overlooked by traditional business," Mr Reeve said.

"As someone who has been in the industry for more than a decade, I know just how talented and hardworking those who ply their trade on YouTube are.

“I’ve been so impressed by the early steps made by Nuggit and I am looking forward to being on the journey with them.

"Creators deserve to know their true value - we will arm them with the funding and expertise to take them to the next level.”

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His latest career move comes after five years at Spotlight Sports Group where he worked as part of the Racing Post's content marketing team.

Johnny Freeland, Nuggit's CEO, said: "As an accomplished broadcaster and seasoned expert in social media, Jack brings a wealth of experience and skills in YouTube and social media strategy.

“Successful YouTube creators are dynamic entrepreneurs who own expanding content production businesses, but whose needs are underserved.

Eastern Daily Press: Johnny Freeland, Nuggit founder and CEOJohnny Freeland, Nuggit founder and CEO (Image: Nuggit)

"At Nuggit, we aim to address this. As our new head of creator engagement, Jack will collaborate with the Nuggit team to ensure our services – including investment, data analysis, and business support – are both relevant and accessible to the creator community.

"His role is pivotal in tailoring our offering to meet their needs and support them in building the creative powerhouse businesses of the future.”