A whole host of famous faces have flocked to a Norfolk firm's spectacular garden at the RHS Chelsea Flower Show.

Attleborough-based Peter Beales Roses is back at the annual event in London, which runs until May 25, and they have just won their 29th Gold Medal. 

Their 2024 display has seen them partner with the Royal National Lifeboat Institution (RNLI) to celebrate the charity's 200th anniversary.

Eastern Daily Press: Former Blue Peter presenter Anthea Turner at the Peter Beales Roses stand Picture: Chris TaylorFormer Blue Peter presenter Anthea Turner at the Peter Beales Roses stand Picture: Chris Taylor (Image: Chris Taylor)

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This has coincided with the unveiling of Peter Beales' new 'With Courage' rose, a special variety bred to celebrate the RNLI's volunteers and to raise vital funds. 

This was launched at the Press Day on Monday, featuring a photocall with Blue Peter presenters Anthea Turner, Janet Ellis and Lindsey Russell.

Eastern Daily Press: Bruno Tonioli (second right) at the Peter Beales stand Picture: Keith Mindham PhotographyBruno Tonioli (second right) at the Peter Beales stand Picture: Keith Mindham Photography (Image: Keith Mindham Photography)

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Many other celebrities have flocked to visit the Chelsea Flower Show stand including Joanna Lumley, Amanda Holden, Joan Collins, Bruno Tonioli and Greg Davies. 

Covering more than 100 square meters, it features an RNLI lifeboat surrounded by thousands of roses.

Nursery manager Ian Limmer designed this year's display and hybridisation manager Michael Baldwin nurtured the roses over many months.