For generations it was the place to pick up a postcard to send home from the seaside, a greetings card, gift or newspaper.

Now what is believed to have been the longest-serving shop on Hunstanton's High Street has closed down.

Eastern Daily Press: Witleys on Hunstanton High Street has closed downWitleys on Hunstanton High Street has closed down (Image: Chris Bishop)

Eastern Daily Press: Witleys pictured in the 1970sWitleys pictured in the 1970s (Image: Submitted)

Eastern Daily Press: A sign on the door at WitleysA sign on the door at Witleys (Image: Chris Bishop)

A sign on the door said: "We would like to thank all our loyal customers for their support over the many years we were on the High Street at Hunstanton."

Staff at Witleys and the print shop on nearby Greevegate which is part of the same business declined to comment on the closure.

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The sign on the shop door said from May 20, the Greevegate outlet would be selling greetings cards, calendars, postcards and paper products.

Eastern Daily Press: Hunstanton High Street has changed dramatically over the decadesHunstanton High Street has changed dramatically over the decades (Image: Newsquest)

Eastern Daily Press: The same view of the High Street today, where virtually every shop has changedThe same view of the High Street today, where virtually every shop has changed (Image: Chris Bishop)

Eastern Daily Press: Witleys pictured in 2009Witleys pictured in 2009 (Image: Google)

Witleys served visitors and locals to the town for getting on for a century.

It was an Aladdin's Cave, with books on local history, a vast stock of niche magazines covering everything from metal detecting to model railways and stationery.

The High Street has changed vastly over the decades, with neighbouring businesses regularly changing hands and many independents calling it a day.

Eastern Daily Press: The High Street has seen major changes over the yearsThe High Street has seen major changes over the years (Image: Chris Bishop)

Eastern Daily Press: The High Street pictured in the 1970sThe High Street pictured in the 1970s (Image: Newsquest)

Eastern Daily Press: The High Street pictured in the 1970sThe High Street pictured in the 1970s (Image: Newsquest)