Care provider Home Instead Norwich won the Positive Impact in the Community award, sponsored by Vattenfall, at the Eastern Daily Press Business Awards 2023. 

Home Instead Norwich provides relationship-led care that aims to enable older people to remain living in their own homes and engaged in their community.

The organisation was established in 2010 by Chris Carter and his wife Akie, after experiencing the challenges that families face finding quality care for their loved ones.

They believe that home care is about facilitating independence, not “taking over”, and aim to encourage clients to maintain their autonomy, independence and freedom of choice.

Services offered include companionship, home-help, personal care, live-in care and more specialised services such as dementia, Parkinson’s and end-of-life care, all provided by the friendly, passionate team which is dedicated to adapting to ensure continued success.

The judges described Home Instead as “a company that is reaching out to not only improve life for people and their carers, but to advance this to improve accessibility for all older people and increase understanding in the community”.

They commended the organisation for the extent to which it has grown and invested, and said that its outreach workshops, which aim to educate the community on how to be fully inclusive for all ageing disabilities, are “amazing”.

“The Home Instead Norwich team have been delighted to win the Positive Impact in the Community award,” said Chris Carter, director of Home Instead Norwich.

“It aligns perfectly to our purpose of ‘improving the lives of older people in Norwich’. Our team go above and beyond in their dedication to caring for our clients and supporting the wider community. We are very grateful for the recognition the award gives, particularly when the other finalists were such strong contenders.”

Moving forward, Chris said that Home Instead is aiming to expand its offering and the number of people it serves. He said this “will enable our clients to enjoy the best quality of life possible in their own homes and familiar environment as they age”.

The other finalists for the Positive Impact in the Community award were Big C, East Anglian Air Ambulance and NR Health and Fitness.

To see the winners in all categories, please click here. 

About the sponsor

Vattenfall is one of Europe’s largest producers and retailers of electricity and heat – building the Norfolk Offshore Wind Zone to generate low-cost green electricity for 4.6 million homes.

By 2030, Vattenfall’s wind farms could power 4.5 million UK homes, creating thousands of UK jobs, making wind the backbone of a reliable, affordable and fossil-free energy system.

Construction starts on the Norfolk Zone in 2023. It will support 1,000 jobs in every year of construction. More than 100 permanent jobs will be created at its operations and maintenance base, with many more across the East Anglian supply chain.

As well as boosting the regional economy with jobs, skills and supply chain opportunities, the Norfolk Offshore Wind Zone will contribute to the region as a powerhouse of renewable energy.