Phin Robinson, founder and director at Pure Physiotherapy, has been named Director of the Year (award sponsored by Eastern Daily Press) at this year's EDP Business Awards 2023.

After being founded 17 years ago, Pure Physiotherapy has grown to employ over 300 people across the organisation, helping people to manage pain, feel better and recover from injury.

It is the biggest partner to the NHS in the East of England, with its first-contact physiotherapists supporting the majority of GP surgeries in Norfolk, and it employs around 100 East Anglia-based physiotherapists and support staff, integrating marketing, recruitment and customer service teams.

As the company scales, managing director Phin Robinson still works weekly as a physiotherapist and helps to inspire the wider team with his clear passion for the role. He, along with the other directors, has been adamant that the business’ reputation for clinical quality delivered in a friendly and engaging way should not suffer as it grows, and the business has stayed true to these founding principles.

The judges said that Phin “spoke passionately about the impact that Pure’s work has”, both in helping individuals to improve their lives and alleviating pressure on the NHS.

They praised his “clear and transparent dedication to his team” in terms of investment in their skills, wellbeing and motivation and his “excellent strategic input”, which showcased a “considered appetite to diversify and grow the business”.

After being presented with his award, Phin Robinson said: “I feel immensely proud to have won the Director of the Year category in this year’s EDP Business Awards. 

“Having attended the awards for the last three years and recognising the quality of the finalists I was up against; it really is an honour to be recognised for what we’ve achieved at Pure Physiotherapy.

“I believe winning this award is down to our team focused and collaborative approach, and I would like to thank every single member of my team for their hard work and dedication.”

The other finalists in the Director of the Year category were Jenna Owen - Ambition Public Relations, Jon Barnard - Greyfriars Project Management and Lauren Yaxley - LY Copywriting.

To find out more about all of this year's winners, click here.

To learn more about the EDP Business Awards, please visit the website.

About the sponsor

Norfolk has a rich newspaper heritage to be proud of and the Eastern Daily Press remains its beating heart. In 1701 The Norwich Post, the country’s first provincial newspaper, launched in Redwell Street. Fast forward to October 10, 1870, and the first EDP edition circulated, weaving itself into the very fabric of our local communities ever since.

For more than 150 years it has served readers and businesses across East Anglia, by relaying the latest news, holding those in power accountable and championing their interests.

Today the EDP reaches more people than ever before through print and digital and remains dedicated to doing what is right for the East.