Online betting sites in the UK have much more to offer than the old gambling kiosk – but only a select few can truly give you the ultimate betting experience.

Today, we’re going to highlight those that do.

After placing our bets and comparing the odds between hundreds of new UK bookmakers, we’ve compiled a curated list of the best betting sites in the UK. 

Whether you're a footie fanatic or prefer cricket, our handpicked selections offer the perfect mix of excitement, variety, and fantastic live betting options.

Top of that list is the ever-reliable Luckland, but we’ve got plenty of other sites that will have you winning like a true Brit.

So, ready to get involved? Let’s dive in!

Best Betting Sites in the UK

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In this next segment, we will break down and review the top five best UK betting sites, focusing on the range of betting markets, bonuses for UK punters, customer service, and other core features. Let’s start!

1. Luckland – Best UK Betting Site Overall 

Eastern Daily Press:

NEW CUSTOMERS ONLY. MAX ONE £10 FREE BET. QUALIFYING BETS MUST BE PLACED AT ODDS OF 1/1 OR GREATER. PAID AS BONUS TOKEN WITH MIN 4/5 ODDS REQ. SKRILL, NETELLER & PAYPAL NOT ELIGIBLE T&CS APPLY. 18+. Full T&Cs apply.

Pros:

  • Get a £10 free bet when you bet £15
  • Competitive odds on over 30 sports
  • Bet-builder for same-game combo bets
  • Early cash out available
  • £50 casino bonus + 50 bonus spins

Cons:

  • Basic web layout
  • Fewer sports betting bonuses

Sports Covered & Betting Markets: 4.9/5

Number one on our list is Luckland.

You might be wondering how a betting site that was only set up in 2022 has already made the top of a list of the best bookies in the UK. The truth is, Luckland is just that good.

Featuring some of the best odds on average across 30 sports, Luckland will typically provide the biggest returns on your settled bets. 

It offers a fantastic Bet Builder that you can use to play with same-game combo bets. You can combine two or more markets from one game and then pair it into a combo bet. It’s only available for 8 sports, though.

Bonuses and Promotions: 4.9/5

After registering, deposit and place a £15 bet on odds of 1/1 or greater to get £10 in bonus bets. It’s as simple as that. 

Then, you can use your bet credits on odds of 4/5 or greater. Just keep in mind that Neteller, Skrill, and PayPal deposits are disqualified from the bonus.

For the online casino section, you can get up to £50 in bonuses, plus 50 bonus spins to use on eligible slot games. A minimum deposit of £20 applies for the deposit bonus.

Customer Service: 4.75/5

Luckland features a comprehensive FAQ that covers most bases at first glance. If a need arises to escalate any issues further, you can send an email. We find response times to be quick and most problems to be solved efficiently.

Sadly, there's no 24/7 live chat, which is not ideal. But we hope this is something that is implemented in due course. In the meantime, support is available between 8 am to midnight CET, 7 days a week.

Misc: 5/5

Luckland has already established itself as one of the UK's better online betting platforms.

It's also backed by Aspire, one of the better-known and reputable online UK iGaming companies, ensuring a certain quality standard.

>> Bet £15, Get £10 at Luckland

 

2. Grosvenor – Best Betting Site in the UK for Live Bets

Eastern Daily Press:

Bet must be placed using real money in combination with the Odds Boost Token. Offer applies to Sport bets only. Maximum total stake is £10. Each way bets are a maximum of £5 each way (£10 total stake). Full T&Cs apply.

Pros

  • Double-the-odds welcome bonus
  • Dual membership program
  • Grosvenor Sports Club
  • 300+ betting markets for a single PL game
  • Easy-to-use live betting interface

Cons

  • Extremely dedicated to football markets
  • Smaller welcome bonus

Sports Covered & Betting Markets: 4.8/5

Grosvenor is a well-known brand in the United Kingdom, taking the hospitality industry by storm with a range of brick-and-mortar casinos.

Its foray into the online gambling scene delivers the quality and experience you'd expect from such a prestigious name, combining a comprehensive sportsbook with an excellent live betting interface.

For football, there were over 100,000 betting markets available, which is absolutely insane. Each Premier League game gets 300+ props per match, allowing you to bet on anything and everything from the top scorer to the number of yellow cards and corners.

Bonuses and Promotions: 4.8/5

Grosvenor offers a rather interesting welcome bonus for new players.

On your first £10 wager, Grosvenor allows you to double the odds — essentially doubling the payout of your bet slip if it’s successful.

The only restriction is that the wager cannot exceed £10. You can place a bet on any odds you wish. Winnings are paid with no strings attached.

Customer Service: 4.8/5

Grosvenor manages a pretty excellent customer support base, providing a 24/7 live chat service that will deal with most queries quickly and effectively. They also have a dedicated telephone number for those of you who prefer to speak via phone.

Misc: 4.8/5

Ultimately Grosvenor transfers its gravitas from its original branding to its online operations, delivering an exceptional brand of casino and sportsbook gambling. 

The latter is enhanced with plenty of excellent bonuses.

>> Double the odds of your first bet at Grosvenor

 

3. Mr Play – Best UK Online Betting Site for Accumulators 

Eastern Daily Press:

This offer is for new customers only and is available once per household. Max. Bet token amount £10 Minimum Deposit and wagering on sport to activate the £10 free bet. Void/cancelled or cashed out bets do not count towards wagering to activate the Bet token. Full T&Cs apply.

Pros

  • Acca boost up to 77%
  • £10 bet token
  • Fantastic football coverage
  • Early cash out available
  • High-quality live casino

Cons

  • Odds for less than 20 sports
  • Poor design

Sports Covered & Betting Markets: 4.8/5

Mr. Play nestles in at number three on our list, delivering an exceptional online betting experience – especially for those who like to place accumulator bets.

You can place bets on less than 20 sports here, including all the usual suspects like football, basketball, boxing, MMA, cricket, and more.

What’s truly great about Mr Play is that it can enhance your payout by 77% when betting accas. For a 6-fold acca, you’ll get a 10% boost, with the percentage rising with every additional pick. 

The maximum is a 77% boost, which you get if you compile a 15-fold accumulator.

Bonuses and Promotions: 4.8/5

Sports Bet: Deposit and bet £10, and you'll get a £10 bonus bet token to use on any sport.

Casino Welcome Package: Get 100 bonus spins as well as up to £200 bonus cash. Wagering requirements of 35x apply.

Customer Service: 4.85/5

The MrPlay support team is available seven days a week from 08:00 CET to 00:00 CET, which isn't the gold standard we expect from most customer support teams - but it's something we hope they'll expand on in future. You can also reach them via email for any more complex queries.

Misc: 4.8/5

Mr Play will be an excellent betting site for those who like to place small bets on really long odds – especially since every bet slip with over 4 picks will get a payout boost. We'd like to see more sports covered, but otherwise, it's a high-quality betting site well worth your time.

>> Claim your £10 free bet token at Mr Play

 

4. All British Casino – Best Betting Odds on UK Sports and Leagues 

Eastern Daily Press:

Welcome bonus for new players only. Maximum bonus is 100% up to £100. Min. deposit is £20. No max cash out. Wagering is 35x bonus. Maximum bet with an active bonus is £5. Skrill & Neteller deposits excluded. Full T&Cs apply.

Pros:

  • Up to 50% acca boost
  • Unique Brit theme
  • Odds for 30+ sports
  • £100 casino welcome bonus
  • 10% cashback

Cons:

  • Doesn’t offer a sports welcome bonus
  • Unorthodox layout

Sports Covered & Betting Markets: 4.8/5

Rule Britannia, Britannia rules the...casino? All British Casino's unique theme may have you wondering whether you have to be a real red-blooded patriot to gain admission.

However, we can confirm that's not the case — only a healthy love of betting is required.

All British Casino’s sportsbook is completely up to scratch, and it doesn’t require an undying loyalty to the monarchy to enjoy. Maybe.

You can bet on over 30 sports, including rare picks like Pesapallo and Lacrosse. 

Bonuses and Promotions: 4.3/5

We were a little bit let down to find out that All British Casino doesn’t offer a sports betting bonus, but the Acca Boost is still there to save the day.

If you place a bet on 4 selections, the payout of your slip will be boosted by 4%. To get a 50% boost, you’ll need to wager on 12 selections or more.

On the other hand, new casino players are entitled to a 100% bonus of up to £100. The minimum deposit required to activate this promotion is £20.

The other great promo available is the ‘Always 10% Cashback.’ All players can claim 10% of their losses back each week for as long as they play at All British Casino. It can't get much fairer than that.

Customer Service: 5/5

All British Casino pretty much delivers the gold standard for customer care. You can reach the team via three options: Live chat, email support, and telephone.

As you can imagine, they make a big song and dance about being able to speak to one of their British advisors via phone between 7 am and 12 midnight (BST). So, if that's the type of thing that impresses you — you'll feel very much at home here.

Misc: 4.85/5

Overall, All British Casino goes a long way to be defined by its theme. Erring on the side of nationalism at times, it can be a little bit jarring, but we can also see the charm there too.

The fact remains, whether you're a patriotic Brit or not, All British Casino is as good a place as anywhere else to place football bets.

>> Register at All British Casino and claim a £100 bonus

 

5. Kwiff – Best UK Sports Betting Site for Enhanced Odds 

Eastern Daily Press:

New customers only. 18+ only. Min. Deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to the 1.5 required. Returns exclude bet credits stake. Offer awarded immediately but could be issued the next working day in exceptional circumstances. Full T&C's apply.

Pros:

  • £30 surprise bet
  • Unique betting style
  • Exceptional mobile compatibility
  • Betting odds for 20+ sports
  • Modern design

Cons:

  • Surprise bet means Kwiff will choose the betting market for your bet
  • No live streaming

Sports Covered & Betting Markets: 4.7/5

Kwiff is a rather unique UK sports betting site in the way that it does some things differently from other bookmakers.

One of its unique selling points lies in the way it presents odds. At any given time, any bet you make can be 'kwiff'd'. This means the odds will be boosted, resulting in a far more lucrative payout than you would have gotten originally.

The catch is it's not available all the time and only happens occasionally. How often, we're not entirely sure.

Bonuses and Promotions: 4.8/5

Kwiff's unique proposition continues into its bonuses and promotions. Deposit and make a qualifying bet of £10, and you'll get a 'surprise bet' picked and chosen by Kwiff's algorithm worth the value of £30.

Customer Service: 4.7/5

There's an FAQ section for any simple queries you may have, as well as a live chat service and e-mail address for more complex queries. The live chat service runs 24/7, which means most issues you have will be solved quickly and efficiently.

Misc: 4.8/5

The main selling point of Kwiff is its unique approach to sports betting. They should be commended for trying something new, and it's certainly a fresh approach to a type of betting that has lacked innovation for years. 

If you can cope with the lack of emphasis on the casino and prefer to do your sports betting via mobile, Kwiff could be just what you need.

>> Place a £10 bet and get a £30 Surprise Bet at Kwiff

How We Picked the Best Betting Sites in the UK

Sports Covered & Betting Markets

On the face of things, most UK online sports betting sites present themselves in the same way. However, the devil is in the details, and it's our job to illuminate them.

We'll analyse how many sports are covered and whether the odds are in line with other bookmakers.

If there are any unique or distinct features, then we will do our best to highlight them here. For example, one of Kwiff's key features is its 'kwiff' system, which is part of its wider philosophy on boosting odds.

Bonuses and Promotions

Bonuses are everywhere these days, and the UK online gambling industry is no anomaly. While this is a good thing, there are some exceptions to the rule.

As a general rule, a bonus should enhance your online betting experience — not detract from it. It should entice you to play and explore different ways of betting.

However, because of the proliferation of online sports betting sites in the modern internet gaming landscape, there's also been a war for your attention and loyalty. What better way to win it than with a juicy bonus?

Amongst the landfill of bonuses are some interesting and genuinely good promotions as well as poor ones. We'll do our best to separate the wheat from the chaff.

Most good bonuses come with low wagering requirements — some without any at all — and promise a decent bankroll injection via bonus bets, boosted odds or something else.

Customer Service

Customer support can make or break an online betting site. It's not something you think about too much when signing up, but it's very important.

Nobody wants to be left with a transaction issue or a blocked account with no way to play at 2 am because customer support shut up shop hours ago.

We live in an increasingly globalised world where people are online at all hours. Good customer service should reflect that reality.

Not to mention – we'll also look at how quickly queries are solved and whether the customer service assistants provide courteous service.

Miscellaneous

Finally, everything else that doesn't fit in the above categories will go here. It's slightly less important than what we've spoken about above, but still worth mentioning.

This includes things like banking methods, site ownership and reputation, design and function, plus anything else you might be able to think of that's relevant.

It's also an area of summary in which we can give a brief overview of the betting site itself.

Interested in playing casino games? Check out these guides:

Is Betting Online in the UK Safe?

Yes, betting online in the UK is safe.

But that doesn't mean there aren't questionable online sports betting sites out there that may be unsafe. That's why we recommend you stick to the betting sites we have showcased in this article.

It's important to do your research before playing at any website, as you never know for sure about a platform's reputation. Here are a few different things to look out for when looking for a legitimate and safe betting site in the UK.

Licensing

It's essential to check the websites you play at are officially licensed by a governing body, such as the UK Gambling Commission.

This means they are independently overseen and held to rigorous standards that ensure they stay legitimate and safe to use.

Reputation

Google a website's reputation and read the reviews. See what customers have said about a betting platform before using it.

You will sometimes see baseless complaints about people who have lost money, which can sometimes be ignored. What you need to pay attention to is how long withdrawal times took and whether players managed to get hold of their winnings at all.

Responsible Gambling

Make sure the websites you are signing up to are proponents of responsible gambling.

A legitimate sports betting site should offer an appropriate set of tools to help recognise and deal with problem gambling, as well as links on where to get advice.

Security Protocols

If you're not on an SSL-encrypted website, we'd advise you to run fast in the other direction.

SSL ensures that your personal and private information is encrypted and securely kept away from any unwanted third-party interceptors.

Transparent Terms and Conditions

Let's be honest; we all like to skip the small print. But more often than not, it's important to make sure you're in a safe environment by checking the terms and conditions on a betting site.

If they don't seem clear or are beyond reasonably confusing, this should throw up some red flags.

Which UK Betting Site Offers the Best Sports Betting Bonus?

In terms of value, the UK betting site with the best deposit bonus is Kwiff.

Most betting sites will give you £10 or £15 in free bets with your initial stake, but Kwiff really amps it up and provides all new UK bettors with a £30 Surprise Bet after they wager £10.

The trick with this offer is that you don’t get to choose the sports betting markets for the Surprise Bet – it’s automatically selected for you by Kwiff’s algorithm. 

If you don’t consider this offer to be your cup of tea, you can join Luckland and claim a £10 bet token after you wager £15 or join Grosvenor and double the odds of your first £10 wager.

Which UK Sports Betting Site Has Instant Payouts?

There are plenty of UK betting sites with instant payouts, though not all have this feature.

However, more and more are opting for payment methods that offer rapid withdrawals.

To save you from doing the research, here are the betting sites featured in our article that offer you an instant bank withdrawal and same-day payouts via e-wallets:

Remember, just because a betting site doesn't offer instant withdrawals doesn't mean it still doesn't have a reasonable timeframe when processing transactions.

Some websites use e-wallets, such as PayPal, which can deliver your funds within the hour.

Which UK Online Bookmaker Has The Best App?

The UK online bookmaker with the best app has to be Luckland.

Before stating why we think Luckland has the best app, perhaps it's best to define what it is exactly that makes an app good.

  • User Interface (UI): A clean, intuitive, and attractive design ensures that users can navigate the app with ease and minimum hassle. Generally speaking, the quicker and smoother the experience is, the better.


 

  • Live Betting Interface: Most bettors nowadays rely on placing live bets. If the betting app is not up to scratch, then the entire betting process will be ruined. Thankfully, Luckland’s live betting interface loads fast on the app, and using it is very easy.


 

  • Performance and Stability: There's no point in having an app if it doesn't run properly. In short, the app should load quickly, run smoothly without crashes, and respond to user inputs instantaneously.


 

  • Security: The same high-end encryption and other security protocols you’ll find on a website should also be in place on the betting app.


 

  • Mobile Optimization: This is probably the most obvious part of all, but it bears mentioning. The sportsbooks section should be perfectly optimised for mobile use. This means that all features, including the bet builder, the cashier section, and customer support, should be easily accessible on the sports betting app.


 

  • Bonuses and Promotions: Offering exclusive bonuses and promotions for users who download the betting app can be a significant incentive. Naturally, if players feel as if there's something on offer when using the app, it makes them more likely to use it.

Well, it'll probably be no surprise to you to say that we think Luckland comes out on top here as well, given that it ticks all of these boxes.

When downloading and using the app, we saw very little, if any, reduction from the online betting experience. 

The only slight gripe we'd have is that we'd like to see more exclusive mobile promotions made available to the user — otherwise, it's basically the complete package.

How to Sign Up at a Top UK Betting Site & Place Sports Bets

It’s pretty easy to join a UK betting site and place sports wagers.

Using our top pick, Luckland, we’ll outline the exact registration procedure, but these steps also apply to other online bookmakers listed here.

Step 1 - Create an Account

Step 2 - Validate your Account

  • Check your email inbox for the validation link
  • If it's not there, check your spam box
  • Once you've located it, click the link to complete the account validation

Step 3 - Deposit and Start Betting

  • Deposit at least £15
  • Place a £15 bet on minimum odds of 1/1
  • Claim your £10 free bet
  • Use it on odds of 4/5 or greater

Guide to Betting Online in the UK – FAQ

What is the Best Online Betting Site in the UK?

Luckland is our top-rated sports betting site in the UK, offering some of the most competitive odds on the markets, as well as a great ‘Bet £15, Get £10’ bonus.

How Do I Claim a Deposit Bonus at Betting Sites UK?

To claim a bonus at the UK’s best online betting sites, you will need to create an account, deposit, and then place a qualifying wager. 

If you meet all criteria, UK betting sites will credit your account with a free bet. Other sports betting sites might offer different promos, so make sure to read the T&Cs, as the process of getting them will be outlined there.

What is the Most Trusted Bookmaker in the UK?

The most trusted bookmaker in the UK is Luckland.

The site is licensed, features great odds for over 20 sports, and offers a £10 free bet bonus to all bettors who deposit and place a £15 wager.

Are UK Online Betting Sites Rigged?

No, online betting sites aren't rigged. That doesn't mean there aren't some less-than-reputable online betting sites out there, but you won't find them in this article.

We recommend you stick to websites that are fully licensed by the UK Gambling Commission. In the case of a dispute, you can contact the UKGC and file a complaint against the bookmaker.

What Payment Methods Can I Use at UK Betting Sites?

You can use many payment methods at UK betting sites; some of the most popular include debit cards, instant bank transfers, and e-wallets like PayPal.

Comparing the Top 5 Betting Sites in the UK

Luckland: This online bookie offers the full betting package — over 30 sports to bet on alongside a beautiful live betting interface with early cash-out and bet builder features. New UK sports bettors can claim £10 in free bets after placing a £15 wager. Full T&Cs apply.

Grosvenor: For the ultimate live betting experience, we recommend you get started at Grosvenor. There are thousands of live betting markets at almost any given moment, and the interface itself is a pleasure to use. You can double the odds on your first bet here. Full T&Cs apply.

Mr.Play: If you always find yourself betting accumulators and shooting for those massive odds, make sure you don't count Mr Play out of the race. It offers a special Acca Boost that can increase your acca bets from 4% to 77%, depending on how many selections you make.  Register now to claim a £10 sports bet token. Full T&Cs apply.

All British Casino: Sporting a unique and fancy British theme, All British Casino is perfect for those who love to bet on UK sports. The Premier League and Championship odds are amazing, and you can also boost your acca bets here by up to 50%. Full T&Cs apply.

Kwiff: Kwiff's unique approach to sports betting is unlike anything else on the market, providing players with a thrilling way of getting enhanced odds on their bets. Sign up today and place a £10 bet to claim a £30 Surprise Bet. Full T&Cs apply.

Ready to Bet at the Best Betting Sites in the UK?

Now you've got the low down on the best online betting sites the UK has to offer, all that's left for you to do is use that information wisely.

Of course, it makes sense to start with our crown jewel: Luckland. But don't let that be the only online bookmaker you register at here.

After all, you wouldn't want to miss out on all those free bets and acca boosts, would you?

When it's all said and done, there are only two things you need to remember — have fun and wager responsibly.

 

DISCLAIMER: The information on this site is for entertainment purposes only. We would like to emphasize that gambling is risky and should not be used to resolve financial difficulties. The saying "the house always wins" is worth keeping in mind.

 

If you or someone you know has a gambling problem, we firmly advise you to call the National Gaming Helpline at 0808-8020-133 to speak with an expert about getting assistance and making gambling safer for you or your friends and loved ones. Remember that all gaming websites and instructions are intended for people aged 18 and above.

 

Some of the casino sites featured on our site may not be available in your location. Check your local regulations to see if internet gambling is permitted in your area.

Check out the following organizations for free gambling addiction resources:

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