A new Sainsbury’s scheme will allow customers to purchase boxes of fruit and vegetables for just £2.

The boxes will be available at more than 200 Sainsbury’s stores across the country, following a successful trial in January.

The ‘Taste Me, Don’t Waste Me’ boxes will include a variety of surplus fresh fruit and vegetables that could have otherwise gone to waste.

The boxes will be sold for a lower price to help ensure customers have access to affordable nutritious food, as the cost of living continues to rise.

Eastern Daily Press:

Customers can find the boxes in Sainsbury’s fresh produce aisles and all products included are carefully selected to ensure they are still fresh.

The initiative is part of the retailer’s commitment to halve food waste across its value chain by 2030.

Richard Crampton, director of fresh food at Sainsbury’s, said, “At Sainsbury’s we’re committed to helping our customers access tasty, nutritious food that’s better for them and the planet too.

“It’s great to see that shoppers have been enjoying the ‘Taste Me, Don’t Waste Me’ boxes, which is why we’re really pleased to roll out the trial to over 200 supermarkets, helping even more people across the country.

“We believe that everyone deserves to eat well at an affordable price, and we hope this additional support will ensure that good quality food doesn’t go to waste.”

Last year, Sainsbury’s also began removing ‘best before’ dates from more than 100 product lines, including pears, onions, tomatoes and citrus fruits, with more than 130 lines to follow, to help customers reduce food waste at home.

Currently, Sainsbury’s is offering £2 top-up coupons as part of the government-funded NHS Healthy Start scheme, to help low-income families in England, Wales and Northern Ireland to purchase fresh, frozen and tinned fruit and vegetables.