An award-winning Norwich bridal shop is expanding with a new pop-up store.
Pure Brides relocated from Lower Goat Lane to a larger premises in Castle Meadow in March 2023.
It has won a whole host of accolades, including being named the best bridal retailer (established for more than four years) in the East of England at The Wedding Industry Awards 2024.
Pure Brides is opening a pop-up store on level two of the Castle Quarter, next to the Tea Junction, on July 20 and it will be there until the start of September.
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It will complement its main bridal boutique and sell designer dresses at half price or less, with no appointments needed.
Anna Hare, owner, said: "Our new pop-up store is the perfect match for us.
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"We will be stocking all genuine designer bridal gowns at very attractive prices."
Gemma Hyde, Castle Quarter marketing and administration manager, said: “Pure Brides are joining us as our first pop-up store on level two and I can’t wait to see all their stunning gowns on display."
The opening times are 10.30am to 4.30pm on weekdays and 10am to 5.30pm on Saturdays (by appointment on Sundays).
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