People have been voting blue in this constituency for six decades.
But at this General Election, Liz Truss could find her majority squeezed in South West Norfolk by opponents hoping to appeal to traditional Conservative voters.
With Reform rising in the polls and James Bagge, a Tory rebel who was part of the Turnip Taliban now standing as an Independent, right-leaning voters may be swayed by these alternatives.
And another MP hopeful hoping to steal votes from Ms Truss is Gary Conway, of fringe group, Heritage Party, who believes people want change due to the current government "losing all moral authority".
The Heritage Party was started in 2020 by former senior UKIP member David Kurten.
A 'socially conservative' and eurosceptic group, it is standing 41 candidates in next month's poll.
The party is calling for the end of mass immigration.
It also seeks to halt what it sees as the sexualisation of children and warns against "sacrificing the prosperity and freedom of ordinary people on the altar of climate alarmism".
READ MORE: Full list of Norfolk and Waveney General Election 2024 candidates revealed
Mr Conway, a former head of fundraising at the British Trust for Ornithology in Thetford who insists he is "not a politician", thinks these views will appeal to people who feel let down by the Tory government.
"I hope to give people of South West Norfolk a genuine alternative," the 48-year-old said.
"We have been led down a path of managed decline by successive governments. The current government has lost all moral authority having spent 14 years undermining our society, culture and economy. We are a great nation and we deserve better."
This is the party's first General Election, having previously only had candidates stand at by-elections, London and Northern Ireland Assembly votes and local council elections.
As well as Liz Truss, Gary Conway is up against Labour Party's Terry Jermy, Independent James Bagge, Reform's Toby McKenzie, Josie Ratcliffe for the Liberal Democrats, Pallavi Devulapalli for the Green Party, Lorraine Douglas for the Communist Party of Britain and Earl Elvis of East Anglia as a Monster Raving Loony candidate
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