For generations it was the place to pick up a postcard to send home from the seaside, a greetings card, gift or newspaper.
Now what is believed to have been the longest-serving shop on Hunstanton's High Street has closed down.
A sign on the door said: "We would like to thank all our loyal customers for their support over the many years we were on the High Street at Hunstanton."
Staff at Witleys and the print shop on nearby Greevegate which is part of the same business declined to comment on the closure.
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The sign on the shop door said from May 20, the Greevegate outlet would be selling greetings cards, calendars, postcards and paper products.
Witleys served visitors and locals to the town for getting on for a century.
It was an Aladdin's Cave, with books on local history, a vast stock of niche magazines covering everything from metal detecting to model railways and stationery.
The High Street has changed vastly over the decades, with neighbouring businesses regularly changing hands and many independents calling it a day.
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