Cromer Pier has raised more than £20,000 for Cancer Research UK.

The fundraising began in December 2022, with the pier's Christmas show bucket collections which raised £4,812.48.

This is when the Cromer Pier team set their goal at £20,000.

The driving force behind the fundraising was Joanna Raby, also known as 'Front Row Jo', a dedicated supporter who lost her battle with pancreatic cancer in August 2022.

Eastern Daily Press: The fundraising has included bake sales, bucket collections and more The fundraising has included bake sales, bucket collections and more (Image: Cromer Pier)

Various fundraising methods, including bake sales, online donations and bucket collections, have been utilised by the team.

The group were able to surpass their original target, raising £20,716.70.

Bethany Graham, sales and marketing manager of Cromer Pier, said: “We are incredibly grateful to each and every person that has donated throughout 2022 and 2023.

"Front Row Jo was lost to cancer, so we wanted to make a difference in her memory.

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"We have been overwhelmed by the support from our audiences.

"In the last 50 years, Cancer Research UK has helped double cancer survival in the UK - for us, there’s no greater motivation than knowing you’re helping to save lives.”

Sophia France, the charity’s fundraising spokeswoman for Norfolk and Suffolk, said: “We’re fighting over 200 types of cancer and for the last 15 months, the unwavering dedication of the Cromer Pier has helped drive forward research that is unlocking new and better ways to beat it.

Eastern Daily Press: The team surpassed their goal of £20k The team surpassed their goal of £20k (Image: Cromer Pier)

“We would also like to thank the public for their generosity as their selfless donations have contributed towards raising this amazing sum.

"Nearly one in two of us will get cancer in our lifetime, but all of us can support the research that will beat it.

“Every day we see the benefits of work the charity has previously funded being realised, with new clinical trials opening and breakthroughs being reported.

"We want to say a heartfelt thank you to Cromer Pier for the incredible part they have played in our progress.”