County Hall, which is days away from agreeing £45m worth of cuts, has unveiled a £20,000 campaign to discourage middle-aged men from excess drinking.
The Norfolk County Council scheme will highlight the health risks around alcohol and will particularly focus on getting men over 40 to cut down on the amount they drink.
It comes at a time when the Conservative-controlled council is set to agree to millions of pounds worth of cuts and savings, as well as put up council tax.
The hardest hit by the cuts are expected to be disabled people, who are going to have to pay more for their care.
The council is also planning to close recycling centres one day a week and introduce booking slots for anyone wishing to visit.
Public health bosses at County Hall, however, have raised concerns about the amount of men in Norfolk drinking more than the recommended amount of 14 units a week.
UK chief medical officer Chris Whitty says there is no completely safe level of drinking, but keeping weekly consumption to under 14 units reduces alcohol-related health risks.
The Conservative-controlled council's campaign aims to get that message across to the more than 185,000 people in Norfolk drinking above the recommended weekly unit level and the 96,000 who binge drink.
The Stop Before 14 campaign includes posters and social media graphics detailing what 14 units equate to, while a free online tool called Ready to Change offers guidance to help monitor and cut drinking.
Bill Borrett, Norfolk County Council cabinet member for public health and wellbeing, said: "While there is an overall decrease in the average amount Norfolk residents are drinking, we are still seeing the heaviest drinking amongst men over 40.
"Whether you’re going to a regular pub quiz night, having drinks after work, celebrating a friend’s birthday – or just a glass of wine after a long day – it can quickly add up.
"But knowing what 14 units of alcohol looks like doesn’t have to be confusing. A single pint of standard beer is two units, a medium glass of standard wine (175ml) is just over two units.
"The campaign encourages men who may not currently be concerned about their drinking, to think about how much alcohol they consume and consider making small changes.
"Regularly drinking more than 14 units in a week can seriously affect our health, so we’re flagging up the physical and mental health benefits of drinking less."
The NHS says illnesses people can develop after 10 to 20 years of regularly drinking more than 14 units a week include cancer, stroke, heart disease, liver disease and brain damage.
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