A Norfolk business, which sells wax melts, room sprays and more, is undergoing a rebrand as it shifts focus to "magical-themed products".
Hollie Ikins started Poppys Norfolk in January 2021 from a studio in her garden in Dereham.
She first started making wax melts with her daughter Poppy as a hobby during the first lockdown.
Over the last three years, she has amassed thousands of online orders and secured stockists such as Jarrolds, Roys and The Range.
Despite this success, Mrs Ikins is rebranding the business as The Magic Fragrance Co., with the new website launching on March 1.
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This is because her main supplier of fragrance oils has stopped taking orders and she has been unable to replicate the scents in many of her products.
She said: "You have to keep moving when there are tough times as when you own a small business there is no one else there to pick up the pieces.
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"We will be diving into the realm of magical-themed products inspired by the scents of unforgettable experiences.
"Picture yourself strolling through enchanting resorts, riding thrilling attractions and indulging in delightful snacks - all captured in the form of captivating fragrances."
Follow @magicfragranceco on Instagram for updates, with a closing-down sale running now at poppysnorfolk.com
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