A north Norfolk paddleboarding centre has announced it is closing after four years. 

SUP Shack Sheringham, located on the seafront, was set up by friends and business partners Lewis Gray and Sam James in 2020.

Paddleboarding has grown in popularity over recent years with a new shop opening in North Walsham and rental facilities launched on the Broads. 

A statement on SUP Shack's social media said: "Unfortunately, due to circumstances including our own work commitments we cannot continue trading.

"All we wanted to do was share our passion for paddleboarding in Sheringham, and we are proud to have done that for the last four years.

"We have to focus on how lucky we have been to have met so many of our brilliant customers."

READ MORE: 7 of the best runs to try in Norfolk in 2024

The owners also described "barriers for small businesses" that have led to difficulties in running the centre. 

SUP Shack is a paddle board hire service that also offers tuition and beach yoga classes.

There will be reduced stock for sale over the coming weeks including ex-rental paddleboards and life jackets. 

The business expanded into the shop next door to launch Salt cafe last year which is currently closed for winter and set to reopen in March. 

There has been no announcement regarding the future of the cafe. 

SUP Shack has been approached for comment.