Football betting sites offer large welcome bonuses, exciting features and competitive odds on more than 100 leagues from around the world. They make it quick and easy for you to bet on everything from the Champions League to the Guatemala Reserve League. This guide will highlight the best football betting sites operating in the UK right now. You will also learn how to read odds, discover the betting options on offer and find the best promotions on the market.

Our Best Football Betting Sites

10bet – Our Best Overall Football Betting Site

Eastern Daily Press:


  • Covers a large variety of football leagues
  • Provides a wide range of bonuses
  • User-friendly, stylish interface


  • Does not offer live streaming
  • Some rivals offer quicker payouts

10Bet is one of the best all-round betting sites for football fans. It offers a very smooth, stylish user interface, which makes it quick and easy to find matches and place bets. You will find attractive odds on a huge range of markets, and the betting options are arranged in a neat, tidy format. There are stats and other features to help you make astute betting choices, too.

New customers can claim a 50% first deposit bonus up to £50. It also offers a range of free bet bonuses each week. You will receive a cash bonus worth between 5% and 100% on winning accas, too, depending on how many legs you add. When you win, payouts are quick and reliable. You can request £1 to £50,000 per transaction, and there are no withdrawal fees.

18+. New bettors get 50% of deposit up to £50. Min deposit £15 (Skrill/NETELLER excluded). WR: 8x deposit & bonus. Max qualifying bet stake=initial bonus. Valid 60 days. T&Cs apply.

BritainBet – Our Top Football Betting Site for Cashback Bonuses

Eastern Daily Press:


  • Premier League cashback bonuses
  • Covers a large selection of matches
  • Detailed loyalty scheme


  • Smaller sign-up bonus than rivals
  • Slightly basic web design

BritainBet is targeted at UK punters, so football naturally takes centre stage at the site. It covers a huge selection of leagues, and there are plenty of options on each match. The site is not as accessible as 10bet, but you should soon grow accustomed to the layout, and you will find lots of great features.

New customers are given a Bet £10, Get £50 welcome bonus. You can also benefit from a recurring Premier League cashback bonus, along with a promo called Free Bet Mondays. There is a comprehensive loyalty system, too. Payouts are available via multiple methods, and they are dependable, as this is a licensed, regulated football betting site.

18+. New players only. Free bet £10, min odds 1.5, stake not returned. 1x wagering. Max conversion: £200. Valid for 7 days from issue. Complete T&Cs available here.

Mr Play – Most Reputable Site for Football Betting

Eastern Daily Press:


  • Competitive early cash out options
  • User-friendly bet builder
  • Large acca boosts


  • Rival sites offer a larger welcome bonus
  • Fewer promos than competitors like 10bet

Mr play launched an online casino in 2017. It proved popular with UK players, so the company decided to add an online sports betting site two years later. The software is powered by SBTech, which provides an easy-to-navigate platform, loads of markets, great features and competitive football betting odds. SBTech also works with 10bet, so the sites are similar.

New customers at Mr play can claim a Bet £10, Get £10 bonus. It also offers an acca boost of up to 77% on winning accumulators, along with other short-term promos for football fans. Payouts are normally approved immediately, so you will often get your winnings straight away if you opt for a debit card payout, PayPal, NETELLER, Skrill, MuchBetter, ecoPayz or instant banking.

18+. First deposit only. Min £10. Max £10 bonus valid for 14 days. Bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. See full terms here.

Luckster – Our Best Football Acca Boosts at Online Betting Sites

Eastern Daily Press:


  • Best site for acca boosts
  • Very quick withdrawals
  • Lots of player markets


  • Some pages are a little slow to load
  • Small welcome bonus

Luckster is another high-quality online casino and bookmaker, which uses white-label software from SBTech. That means it covers a very large range of football matches each week, from Premier League and Champions League action to lower leagues in countries like Japan and Argentina. The layout is very neat and user-friendly, so it is simple to find matches and place your bets.

It offers Bet £10, Get £10 sign-up bonus. You can claim acca boosts of up to 77%, among other promotions, and it offers very quick payouts. The site provides great features, too, including pre-match and in-play stats, and it is fully optimised for mobile use.

18+. New customers only. Maximum one £10 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with minimum 4/5 odds requirements. Full terms apply.

Betway – Our Top Betting Site for Football Odds Boosts Online

Eastern Daily Press:


  • Runs a Free Bet Club
  • Loads of great odds boosts
  • User-friendly site with helpful stats


  • Has had responsible gambling issues
  • High minimum odds requirement on sign-up bonus

Betway is a household name among UK football fans, as it is the shirt sponsor of Premier League mainstays West Ham. It also sponsors lots of other teams in various markets, including Arsenal, Tottenham, Brighton, Atlético Madrid, Eintracht Frankfurt and Schalke. If you are not yet a customer, you can claim a matched free bet of up to £30 if your first acca loses, and you can then join the Betway Free Bet Club, which offers a £10 free bet token each week.

This football betting site runs on SBTech’s award-winning platform, covering a huge variety of games in exhaustive detail each day. Betway has heightened the excitement by offering a large selection of daily odds boosts on football matches, too. Payouts are quick and secure, and customer service is responsive, so this is another elite online bookmaker for football fans.

18+. New UK customers only. Min stake: £5. Max free bet: £30. First bet on a football or horse racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. T&Cs apply.

Unibet – Our Best Online Football Coverage of All Betting Sites

Eastern Daily Press:


  • Highly trustworthy betting site
  • Excellent live streaming service
  • Great bonuses and promotions


  • Welcome bonus has higher wagering requirements
  • Some punters may prefer a simpler interface

Unibet is a famous football betting site established by a Swedish entrepreneur living in London back in 1997. It offers a world-class user interface powered by Kambi, a company that Unibet created before spinning it off as a standalone business. The site is accessible and rich with features, including user-friendly bet builders, stats, insights, odds boosts and a very impressive live football streaming service.

The welcome bonus earns you up to £40 back in free bet credits if you lose your first bet. The funds have a 3x wagering requirement, which must be completed at minimum odds of 2/5 (1.40). Unibet also offers a referral bonus worth up to £150, along with acca boosts and bet builder boosts. Payouts are fast and secure.

18+. New customers only. £10 min deposit by debit card. Opt in for bonus funds. WR: 3x at min. odds of 1.40 (2/5). Valid for 7 days. Full T&Cs available here.

William Hill – Our Top Betting Site for Football Market Variety

Eastern Daily Press:


  • Huge choice of betting markets
  • Great bonuses for football fans
  • Old-school, trusted bookmaker


  • Slightly cluttered user interface
  • Some rivals offer more ongoing bonuses

William Hill is the most famous bookmaker in the UK, with a large estate of betting shops on thousands of high streets across the country. It was established in the 1930s, and it was one of the first bookies to launch an online sports betting site too. William Hill has a trustworthy reputation, and it offers very reliable payments.

The football betting section is impressive. You will find more than 800 betting options on a standard Premier League match, and there are hundreds of markets on lower games, too. If you cannot find a bet you want to place, use the #YourOdds option to message the oddsmakers on X (Twitter) and they will price it up for you. New customers can claim a Bet £10, Get £30 bonus, or a Bet £10, Get £60 offer, which includes £20 in casino credits, and there are some great free-to-play contests for football fans too.

18+. New customers only. £30 bonus. Min. £10 stake on odds 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). See full terms here.

Betfred – Our Best for Football Bonuses at a Betting Site Online

Eastern Daily Press:


  • Often has market-leading football odds
  • Loads of great promotions
  • Established bookmaker with a great reputation


  • Fewer betting options than some competitors
  • High minimum odds condition on welcome bonus

Betfred is another titan of the UK high street, with a major presence in the northwest. It was established in 1967 by brothers Fred and Peter Done, who bet on England to win the World Cup the previous year and used their winnings to set up a betting shop in Salford. Betfred now has more than 1,000 betting shops in the UK, and it has a large online presence too.

The Betfred site is very easy-to-navigate, and some of its football betting odds are market-leading. You often hear stories of Fred Done sending cigars and Champagne to punters that win big on football accas. He also famously paid out on Man Utd to win the Premier League title in 1998, only for Arsenal to pip them to the post. Aside from the high-profile marketing, it is a quality online bookmaker with great bonuses, including a Bet £10, Get £40 sign-up offer, plus £10 for the online casino.

18+. New UK customers only. First bet must be on sports. £30 in free bets credited within 10 hours of bet settlement. Complete T&Cs available here.

Casumo – Top-Quality Football Selection among Betting Sites

Eastern Daily Press:


  • Comprehensive coverage of many football leagues
  • Offers a 25% Premier League acca boost
  • Smooth, accessible user interface


  • Only gives you free bet credits if your first bet loses
  • Does not provide live streaming

Casumo is one of the best options for punters who want to bet on football matches and play casino games in one place. The site runs on Kambi software, which provides customers with an excellent user experience, and it offers a large array of betting markets on thousands of football matches from around the world each week. It also offers more than 3,000 casino games.

New customers can claim a 100% rebate of up to £25 if you lose your first sports bet. It will be as a free bet token, which will have a 1x wagering requirement at minimum odds of 1/1 (2.00). There are no other sports betting bonuses, but it offers a wide range of casino promos. The minimum withdrawal is just £1, but withdrawals under £10 will incur a £3 free, so it is best to make a larger withdrawal. Your request will be processed and approved within a couple of hours.

18+. New customers only. Min stake £5 at min odds 2.0. Max £25 back as a Free Bet on losing bets only. 7 days to use free bet at odds 2.0+. See detailed terms here.

Grosvenor – Our Best Football Site for Handicap Betting

Eastern Daily Press:


  • Double the odds on your first bet
  • Large range of markets, including Asian handicaps
  • Quick, dependable payouts


  • Fewer bonuses than some competitors
  • No live streaming

Grosvenor is the UK’s leading brick-and-mortar casino company. It also offers an exciting online casino, and it added a Kambi-powered sports betting section to the mix several years ago. There are hundreds of options available on a big football match, including all sorts of Asian handicaps and European handicaps, plus bet builders, player markets and much more.

New customers will be paid out at double the odds on your first football bet if it wins. There are loads of additional bonuses for football fans, too, including a weekly free bet, prizes via a Scratch and Win promo and in-play boost tokens through the Grosvenor Boost Bundle offer. It runs a free-to-play prediction game too, called Target 21, whereby you can win up to £2,000 by making astute predictions on seven football matches.

18+. New customers. Maximum stake of £10 (£5 each way). 100% odds boost token. Full terms and conditions can be found here.

How Are the Best Football Betting Sites Selected

There are eight important areas to focus on when gauging the all-round quality of a football betting site. The very best football betting sites, such as 10bet, Unibet and William Hill, excel in each of these areas, which are displayed below. If you are considering whether an online bookmaker is worth registering with, these are the main points to examine when running the rule over the site:

Competitive Odds

The quality of the odds on offer is one of the main considerations when choosing a football betting site. You will naturally stand a better chance of ending the season in profit if you regularly place your bets at a site offering above average odds. A simple margin calculator will allow you to ascertain the house edge that a bookie builds into its markets so you can quickly see which sites offer the best value.

It is helpful to register with multiple football betting sites. That will allow you to compare the odds they are offering on any bet you like the look of. You can then quickly place your bet with the bookie offering the best odds. It will also give you access to a large selection of bonuses and odds boosts.

Range of Markets

You can also focus on the breadth of football betting options on offer at each site. For example, William Hill offers more than 800 markets on a single Premier League game. It also offers 238 betting options on a single League Two match and 28 options on a Brazilian Paulista U20 game, so it is a great bookie for anyone seeking a wide variety of markets. They are laid out in a user-friendly format, too, with lots of categories and shortcuts.

By contrast, some online betting sites and betting apps only provide a handful of markets on a football match. If that is the case, you may struggle to find a betting option that aligns with how you expect the game to unfold. Ideally, you should find a site that offers a range of Asian handicaps, player markets and special betting options, along with a comprehensive bet builder tool, as that will improve your chances of finding the perfect bet.

Live Betting Options and Features

Live betting has been more popular than pre-match betting in the UK for several years. For that reason, the best football betting sites offer a very detailed, sophisticated and user-friendly live betting section. It should be easy to find live games to bet on, and you should be able to browse the betting options effortlessly.

The best sites will offer appealing odds on a large range of live betting markets. There should also be unique live betting options, such as whether there will be a throw-in in the next minute or the team to score the next goal. The leading football betting sites also offer live streaming, so you can follow the action easily. When streaming is unavailable, they offer updates via text on an infographic, along with stats and scores.

Football Betting Bonuses

The best football betting sites offer an appealing welcome bonus to get you in the door. You normally earn free bet credits if you place a qualifying bet on a football match. For example, Betway offers a Bet £10, Get £30 sign-up bonus, as does Betfred. Others offer a match deposit bonus, or they offer to reimburse you with site credit if your first football bet loses. The best betting sign up offers come with a 1x wagering requirement.

You should then be offered a long list of weekly football betting bonuses if you sign up with one of the top online bookmakers. For example, you might be offered an acca boost bonus, acca insurance if one leg lets you down, profit boost tokens and odds boosts. Many sites offer reload bonuses and regular free bets too. Others run free-to-play prediction contests, which provide free bets if you make successful guesses on upcoming matches.

Variety of Secure Payments Options

Look out for an online football betting site that offers a variety of safe, convenient payment options. Licensed online bookmakers in the UK cannot accept credit cards, but you can use debit cards at the best football betting sites. They also accept direct bank transfers and methods such as Apple Pay, PayPal and PaySafeCard.

The best bookmakers also offer a low minimum deposit and a high maximum deposit limit. They do not charge fees, and they make the process smooth. Deposits should be instant, and withdrawals should ideally be processed and approved on the day the request is made, ensuring you benefit from same day payouts.

Licensed in the UK

It is important to use football betting sites that are licensed and regulated by the Gambling Commission of Great Britain. That is the only way to ensure a fair, secure online gaming environment and reliable payouts. Some unlicensed online bookmakers target UK punters, but it is best to give them a wide berth, as they may not settle your bets properly or pay out if you win.

Head to the bottom of a football betting site’s homepage and look out for the Gambling Commission logo. You should find information about the bookmaker’s license number displayed at the bottom of the site, too, and you can verify it on the Gambling Commission’s website if you like. The football betting sites highlighted on this page all hold licenses from the Gambling Commission.

Quality Customer Service

The top football betting sites offer quality customer service on a 24/7 basis. You can often speak with a representative over the phone or through live chat. Alternatively, you can send an email, but phone and live chat are better options for immediate assistance. The best sites also have detailed FAQ sections.

You should be able to receive immediate support, rather than being kept on hold, and the agents should be friendly, professional and polite. They should be able to answer a wide range of questions on multiple topics in a clear and articulate fashion.

User Experience and Mobile Compatibility

The best football betting sites offer a quality user experience. You should be able to find leagues and cups with ease, and the overall navigation process should be quick and simple. The betting options will be laid out in an accessible format at the best football bookmakers, and the online betslip will be very user-friendly.

They should offer a native mobile app or a mobile-optimised website, which you can access from the browser on your iPhone or Android device. Once again, the focus should be on speed, usability and accessibility. However, the best football betting operators also offer great features to improve the user experience on a mobile or desktop, including stats, streaming and bet builders.

Getting Started at Football Betting Sites

It is easy to get started with one of the best football betting sites highlighted on this page. Just follow the link displayed next to a particular site, open the registration form and fill in your personal and contact details. You will also need to create a password and agree to the terms. Verify your identity by uploading the documents requested, and you can then make your first deposit, claim the sign-up bonus and start betting.

Selecting an Event

Football is normally the first option displayed on the main menu at the top online betting sites in the UK. When you click on it, you will typically be shown a list of the most popular leagues and cups. They include the Premier League, Championship, Champions League, La Liga, Serie A, Bundesliga and Ligue 1.

You can then browse leagues and competitions by country. For example, if you select England, you will see League One, League Two, the National League, the FA Cup and so on. The best football betting sites cover lower league action in a wide variety of countries, along with youth and amateur leagues.

Available Markets

The football betting markets fall into three main categories – pre-match bets, live betting options and outrights. When you click on a game, you will see the most popular pre-match markets, including the result, draw no bet, double chance, handicaps, correct scores, both teams to score and goalscorer bets. Most of those markets will be available as in-play bets after the match begins too.

Outright markets will include the winner of a league or cup, a top-four finish, a top-six finish, to be relegated and so on. You can also bet on player markets, such as the Golden Boot or the Ballon d’Or.

Understanding the Odds

The odds at most UK football betting sites will be displayed in the fractional format. You just need to multiply your bet amount by the fraction to calculate your potential profit. For example, if you bet £10 at odds of 5/2, you will receive a £25 profit.

You get your stake back when the bet wins too, so your total return on that bet would be £35. The betslip will highlight the payout you can expect to receive after you enter your stake (bet amount). Just click on any option to add it to the betslip, enter your stake and confirm the bet.

Types of Bets

The simplest bet is a straightforward prediction on the result. There will be three potential outcomes – home win, draw or away win. If you are betting on a knockout game, these bets will be settled at the end of 90 minutes.

Other markets include score betting, stats betting, player betting, standard handicaps, Asian handicaps and bet builders. There are lots of niche options at the best football betting sites, such as a player to score a free-kick, over/under on bookings, cards or corners, both teams to score in the first half and so on.

Betting Tips

These are some betting tips to help you succeed at football betting sites:

  • Conduct detailed research before betting on a match.
  • Consider the full range of betting options.
  • Sign up with multiple bookmakers and shop around for the best odds.
  • Take advantage of bonuses, boosts and free-to-play contests.
  • Check out expert advice, but establish the credentials of the tipster first.
  • Bet in-play from a position of strength after the match starts.
  • Set a budget for football betting and stick to it.
  • Be gamble aware, and make sure it remains fun.


What are the best football betting sites for betting on Premier League matches?

We conclude that the best football betting sites for Premier League matches are 10bet, Britain Bet, Mr play, Luckster and Betway. They all cover every Premier League match in detail, offering more than 100 options for each game. You can bet on the match result, correct score, handicaps and much more. Those bookmakers provide in-play betting after the match has started, too, and they offer a variety of helpful features. They are all licensed, regulated, trustworthy football betting sites which offer secure payments and appealing bonuses.

What are the most popular football markets?

The most popular football betting markets are the match result, total goals, both teams to score, draw no bet, double chance, handicaps, correct scores and goalscorer bets. Many football fans enjoy compiling bet builders and accumulators too, which combine multiple predictions to create a single bet. You can also bet on outright markets at the best football betting sites, such as a team to win the league, finish in the top four or be relegated. The top online bookmakers also provide a very long list of additional markets.

Which betting sites have the best odds for football?

10bet, BritainBet, Betway, Unibet and William Hill are some of the football betting sites with the best odds. However, the site offering the best odds can vary from one betting option to the next, so it is helpful to sign up with several different football betting sites. You can then compare their odds on each bet and place your bet with the online bookmaker offering the best price. Just make sure you sign up with licensed, regulated football betting sites that operate legally in the UK.

DISCLAIMER: This football betting guide is designed for educational purposes. All information within the guide was correct at the time of writing, but bonuses, markets and features can be subject to change at any time, at each online bookmaker’s discretion.

Please gamble responsibly. Do not bet with money that you cannot afford to lose, and do not treat gambling as a solution to any financial difficulties you may be experiencing. If you need support, visit or

This article is brought to you by Amici IT and does not necessarily represent the views of Eastern Daily Press.